What is augmented reality and how can it improve my marketing strategy? Augmented reality has been around for quite some…
A ground-breaking concept, enabling consumers and producers to connect through product packaging is rolling out to the craft beer industry, it was announced today, with brewpubs and taprooms set to benefit.
A clever concept for consumers to discover the backstory behind their favourite wines is set to launch with more than 100 pioneering wine brands. Winerytale, a new-generation smartphone App, lets consumers scan wine labels with their phones to discover the stories of the people behind the wine.
Consumers with a thirst for new experiences will soon engage with their favourite beers, ciders, and soft drinks, by simply scanning any can or bottle with their smartphone.