Case Study
Bayer Pharmaceuticals
Bayer is a multi-national pharmaceutical and life sciences company, one of the largest in the world today.
A Giant Awakens
Bayer Global
Bayer’s Global Innovations team identified an intriguing new concept, which was powered by augmented reality – enabling smartphone users to activate a virtual experience from product packaging.
The Global Innovations team wanted to bring the innovation to the Bayer group. Specifically, wanting to demonstrate capabilities to Bayer’s leadership team, to try themselves and deliver the Wow factor.
After directly reaching out to Immertia, we grabbed the opportunity, recommending a prototype App.
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