Clever technology, enabling customers to talk to the products they’re about to purchase, will change shopping forever, according to Digital Marketing Expert, Dave Chaffey.
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An innovative concept enabling consumers to “virtually” discover the story behind the wine they’re drinking is aiming to rollout to every Australian wine in 2021.
A bold move to bring augmented reality to every Australian wine is coming to fruition, and local producers are set to benefit.
Wine drinking can be a cultural experience of its own and location-based self-translating wine labels have just made it easier to reach wine lovers across the world.
Augmented reality and artificial intelligence are propelling more than 500 wineries across the globe into futuristic marketing that cleverly connects wine-labels with millennial wine-lovers.
Intelligent technology, where wine bottles are aware of their precise location, will drive the next phase of marketing and sales for the wine industry, according to digital marketing expert, Dave Chaffey.
The wine industry has been facing a revolution for some time now. The need began long before 2017 when 19 Crimes introduced its augmented-reality wine labels to the world.