Consumers with a thirst for new experiences will soon engage with their favourite beers, ciders, and soft drinks, by simply scanning any can or bottle with their smartphone.
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Wine drinking can be a cultural experience of its own and location-based self-translating wine labels have just made it easier to reach wine lovers across the world.
The wine industry has been facing a revolution for some time now. The need began long before 2017 when 19 Crimes introduced its augmented-reality wine labels to the world.