A platform-play to capture emerging markets in augmented reality

  • A Moonshot Startup
  • High-Calibre Team
  • First-to-Market
  • Unique Concept
  • 500-Billion-Dollar Industry
  • Multiple industries

Emerging Markets

We’re chasing down a global opportunity

Two years ago, we saw an opportunity in a new market. Augmented reality looked promising, with some big hitters behind it, and forecasting explosive growth ahead.

We owned a digital agency at the time, which was ticking along well, servicing a collection of big-name clients, from all around the country.

The technology was certainly intriguing. The market was new, the opportunity was large, and our skills perfectly matched the needs. Even the timing was right. But hey, we weren’t looking for change.

Then we had a light bulb moment. Which opened our thinking.

We spent the next 10 days researching, and the 10 nights in between, agonizing. And then we made the call, packed up our lives, and left everything behind to chase this opportunity


High Calibre Team

This is a high-calibre team, each one a recognised expert in their respective fields, creating customer-first solutions, that are scalable, engineered for adoption, and global from day one.

Dave Chaffey

Successful Entrepreneur, Digital Strategist, professional speaker – topic expert on harnessing new technology for industries

Luke Chaffey

Experienced Coder, Digital Expert, Cryptocurrency Creator

Marie Breguet

Marketing Powerhouse, Marketing Expert, Master’s Degree in Marketing

Matt Hallberg

Resourceful Developer, Peer-Recognised Technology Innovator, Industry influencer.

The Problem

Purposeful, commercial AR is out of reach

Augmented reality is a fantastic technology with excellent use cases. The technology still has some way to go before the full capabilities are realised.

It’s at an awkward stage though, where for business there’s just too many barriers to entry: complexity, cost, technical skills amongst others, which means that the risk is too great, and the technology is effectively out of reach.

That’s right now. Over the next three-five years, as the forecasts of rapid industry growth play out, the known shortage of technical talent will prolong this situation, as AR is well and truly in the mainstream.

The Solution

A first-of-its-kind platform.

We developed an industry-level augmented reality platform to overcome those barriers.  Every single one of them. And then worked on the business model to come up with a ready-made solution, engineered for rapid adoption. And we built it, for one category – the wine industry.


For consumers, a smartphone app, to scan labels, activating augmented reality experiences, from thousands of labels.

For manufacturers, a system to create a connection point from every label, and a way to easily engage customers from their products.


Consumer adoption

  • Compelling experience
  • Emphasis on repeat-use
  • Social sharing
  • Easily accessible

User Uptake

  • Strong value proposition
  • Minimised perceived risk
  • No Impact on existing packaging
  • Affordable, manageable platform

Not Just An App

A Platform Play

We tested the system on 7,000 labels to get it right. Then we dismantled and rebuilt it, to create a robust system, that was repeatable and could scale.

Then we began building out repeatable systems for brand collateral, sales funnels, content, and marketing automation, along with the systemisation of our operations, so that methodically and purposefully, the system could be repeated, and adapted from one industry to the next.

A powerful, rapid move to market

From Idea to scalable In-market product:

Startup:             18+ months

Immertia:          10 weeks

The Opportunity

Taking on more markets

The strategy has always been to capture market share across a number of industries, establish the market leader position, and then move vertically as the technology moves into mainstream.

We’re well set for that.

  • Two platforms in market, generating early revenue
  • Three platforms-candidates, readying MVPs as next step
  • Two prototype concepts, each of which has multi-platform potential.

The Vision

A Shorter Path to Purchase

The Vision. There is an opportunity in product packaging

We see a near future, where the product is the source of its own information.

Where consumers instinctively go when they need information, instruction, recommendations – scanning products, asking their questions, and trusting the answers, knowing the information is from the manufacturer, and always up to date.

AR as an Enabler

On the back of that convenience and trust, the new commerce channel where consumers scan products to purchase replacement products, will finally evolve,

It will be disruptive. And it will be great for some products, but not for others. Once AR technology reaches a stage where it is mainstream, it will be inevitable. Because it is a shorter path to purchase.

History teaches us that convenience is a powerful driver of change, and trust is a lean enabler.

And at every point in the last hundred years, wherever a shorter path to purchase has been created, it has been rewarded well.


The Full Picture

There’s more to it than this, of course. We’ve put together this account to show our position. It’s an overview, without the necessary detail, but it’s close enough to provide an understanding, and an idea of the potential of the company.

And it’s something we had to do; we’ve been in Covid lockdown for 9 of the past 18 months.

A serious look

For the full account, there’s a pitch-deck which we encourage all sophisticated investors to download and review.

In the deck you’ll see more of the hard data and the details, which is a much fuller account of the situation. You’ll see

  • Size and speed of the market
  • Competitive outlook
  • Business Models, Business Strategies & Go-to-Market
  • The calibre of the team leading this home
  • Market Traction
  • The Pitch

There’s a lot more, and it opens a communication channel if you want to discuss further.

Pitch Deck

Get the Pitch Deck

Add your details, and we’ll send you out a deck, for you to learn more about the company, the product, and the direction that we’re heading.

If you’re a sophisticated investor, and you’re interested in investing, there’s next steps too – to start a conversation.

By ticking this box you confirm that you understand the risks related to private investing.


I acknowledge that I am a wholesale investor, sophisticated investor or other suitable investor. Private share funding is risky. Issuers using this facility include new or rapidly growing ventures. Investment in these types of ventures is speculative and carries high risks.

You may lose your entire investment, and you should be in a position to bear this risk without undue hardship.

Even if the company is successful, the value of your investment and any return on the investment could be reduced if the company issues more shares.

Your investment is unlikely to be liquid. This means you are unlikely to be able to sell your shares quickly or at all if you need the money or decide that this investment is not right for you.

Even though you have remedies for misleading statements in the offer document or misconduct by the company, you may have difficulty recovering your money.

There are rules for handling your money. However, if your money is handled inappropriately or the person operating this platform becomes insolvent, you may have difficulty recovering your money.

Ask questions, read all information given carefully, and seek independent financial advice before committing yourself to any investment.

The information on this page is general in nature – it provides an overview of Immertia, the team, and the operating model. There is no offer to apply for shares on this page, rather we encourage sophisticated investors to complete an expression of interest. You should obtain appropriate professional and legal advice before submitting an expression of interest. You should not rely on the information outlined on this page for any reason, other than as general information.