Not like this.
But there was a pioneer before us.
Australian company Treasury Wines, changed the game in 2017 with an app that let customers point their phone at a wine label to hear the animated story of the convicts that inspired the 19 Crimes range.
The results were remarkable – 1.2M app downloads, 153M impressions, 412% increase in social media mentions, 60% sales growth and 1M cases shipped in the first year alone.
Unsurprisingly, big wineries with deep pockets have since followed suit for a sip of the augmented reality action.
Winerytale & Swigr are the start of a new generation, which are interactive, offer more content, and can be updated by the producer.
And affordable.
Until now, cost and complexity has kept small and medium producers out of the picture. Winerytale & Swigr aim to blow the augmented reality door open to any brand and any label in an inexpensive and easy way.