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Concept interest hitting from around the world

Wine drinking can be a cultural experience of its own and location-based self-translating wine labels have just made it easier to reach wine lovers across the world.

A combination of artificial intelligence and augmented reality in the groundbreaking new platform Winerytale has hit the right spot, enabling translation of the labels of wines in more than eighty languages.

Augmented reality (AR) is being embraced by winemakers, both nationally and internationally, as a way to drive up sales and entertain and involve consumers along the way.

Winertytale has rolled out location-based services (where the wine bottle in your hand knows where it is and adapts the content) and self-translating wine bottles.

For example, a European traveler in Asia can now view information about a wine, which changes if they are within a winery’s boundaries, in a language they can fully comprehend. Using the Winerytale App, a consumer just has to point the smartphone at the label.

The labels don’t change, the translation is projected using augmented reality. A prototype video, shown on the Third Aurora website, and below, demonstrates the solution for two different wines. In both cases, English text is instantaneously translated to Chinese, with the new content remarkably woven into the original label, indistinguishable from the original.

AR boosting accessibility as well as sales

On a larger scale, the Japanese Government appears to be planning to have every billboard in Tokyo translatable in time for the 2020 Olympics.

Using an augmented reality app, tourists will be able to understand every billboard they see in Tokyo, marketing products and helping anyone of any language with directions in the massive city.

It’s not overstating it to say the same potential exists in opening up multiple new markets for wineries with self-translating wine labels.

This potential has sparked interest in the Winerytale field-trials from leading wine producers across wine regions in South Africa, France, North America, Canada, Croatia, Lebanon and Mexico as well as Australia and New Zealand.

With the ability to translate wine labels and information into more than eighty languages, Winerytale takes wine lovers and wineries on a whole new journey as easily as the click of a button.

About Immertia

Immertia is a groundbreaking company, using augmented reality, to create a virtual experience from every package. The company was founded by Matt Hallberg, Luke Chaffey, and Dave Chaffey – three recognized specialists in their respective fields of augmented reality, software development, and digital marketing strategy.


Media liaison: Dave Chaffey, Founding Partner. Media enquiries are welcome via the media center.